The Normans built a new town here, and a church dedicated to St. Waleric was erected on Church Hill. This edifice fell into the sea as Church Hill gradually eroded by wind and water over the centuries. During the 18th century, the village suffered a naval attack by Americans under John Paul Jones.
In 1789 Rev J. Brand found a 9th-century cross shaft in the ruins of the old church. This cross shaft is beautifully carved and is the only Anglo-Saxon cross in England known to bear an Irish name.
Today the village is a popular destination for holidaymakers, due to its lovely coastal location, wide sandy beach, golf course, and proximity to Alnwick and the Northumberland coastal attractions.